Advertising

An Effective Medical Practice Advertisement

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An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

How To Advertise Your Medical Practice

What Is A Marketing Plan?

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Before your medical practice opens for business, it’s important to create a strategic marketing plan that will help you find new patients and put your practice on the map. A marketing plan is a blueprint that outlines all areas of your marketing, from direct mailings and referrals to online marketing and social media. Here are […]

What Is A Marketing Mix?

Communication Vs Branding

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Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]

The Hunt For A Practice Logo