Events
There are two effective ways to use events to promote your medical practice: by participating in healthcare-related events in your community, and by hosting your own events at your practice. Events you may want to attend include: Medical conferences Health fairs Community meetings Charity auctions, and Volunteer activities Participating in these events positions you and […]
Promotions
There are many different ways to promote your medical practice without breaking your marketing budget. Start with a welcome kit for new patients. Your kit could include discounts on follow-up visits, coupons to local vendors in your neighborhood, magnets and pens with your practice’s name and address, or incentives for referring a friend. Next, promote […]
Practice Publication Marketing
Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work […]
Advertising
An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]
Logo Development
The logo you choose for your medical practice should embody your company’s brand and everything you stand for as a business. A great logo breeds patient loyalty, helps you become recognized in the community, and establishes your practice as a top performer in your field. Without a strong logo, you’ll be forced to constantly rebrand […]
Mission, Vision, and Values
Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]