The logo you choose for your medical practice should embody your company’s brand and everything you stand for as a business. A great logo breeds patient loyalty, helps you become recognized in the community, and establishes your practice as a top performer in your field. Without a strong logo, you’ll be forced to constantly rebrand your practice wherever you go, and risk the marketing mistake of being utterly forgettable.
The three main types of logos include:
- Font-based logos, which are simply distinctive sets of lettering. Sony, Microsoft, and IBM all use this type of logo.
- Illustrated logos, which include a visual representation of what the company does. This could mean a bouquet is added to a florist’s logo, or a stethoscope is added to a doctor’s office logo.
- Graphic logos, which contain abstract images instead of text. Examples include Apple, Nike, and Volkswagen.
A font-based logo may be too generic for your office, which needs to stand out from all of the other competing practices in town. A graphic logo won’t hold much meaning for your patients in the beginning, since branded associations usually take years to build up.
Choosing an illustrated logo that clearly demonstrates what you specialize in is a great way to make a memorable impression with your patients.
Try a website like 99Designs.com or other graphic design sites to find a freelance graphic designer to create your logo. From there, be sure to use your logo in all of your marketing materials to create a seamless branded image across multiple platforms.
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