Patient Education

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Education is an important part of cultivating lasting relationships with your patients. In the Information Age, patients have more options than ever for obtaining information about their health, their medical insurance, and all of the areas that impact their relationship with you, their physician. In order to help your patients make informed decisions, you need […]

What Is A Marketing Plan?

Communication Vs Branding

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Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the […]

Practice Publication Marketing

Practice Publication Marketing

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Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work […]

Physician Profile Development

How To Choose A Merchant Processor

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Choosing the right merchant processor for your medical practice will help you save money, ensure smooth electronic transactions, and provide your patients with an optimal customer experience. But not all merchant processors are created equal. A processor that specializes in high-volume hospitals may not be the right choice for a small doctor-owned practice or medical […]

Merchant services – credit cards

The Mystery of Medical Staffing

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As Your Medical Practice Grows, Finding And Hiring Top Talent Is More Important Than Ever. You Need Qualified Nurses, P.A.S, And Administrative Support To Ensure Your Patients Get The Best Care Possible, And That Your Business Continues To Run Smoothly. One Of The Most Convenient, Cost-Effective Ways To Find Talented, Experienced Medical Professionals Is To […]

Determine Employee Benefits

What is Fraud Investigation?

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Fraud investigation occurs when a state or Federal agency suspects a medical practice of making fraudulent mistakes in their Medicare and Medicaid billing. A fraud investigator can be hired by a private company, the FBI, or the IRS to investigate possible fraud in your practice. Fraudulent claims and patterns of erroneous medical coding are likely […]