Advertising

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An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

Advertising

Mission, Vision, and Values

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Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]

Physician Profile Development

How to Choose a Potential Office Location

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Forget about experience, credentialing, marketing, and finding the perfect community of patients. The success of your new medical practice is all about location, location, location. When choosing a potential location to open your practice, measure its promise against Sherlock Doc’s handy Location-o-meter: Does the cost of renting or purchasing the property fall within your budget? […]

Determining Location Options