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Market Assessment/Demographic Research

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Before you choose a location for your new medical practice, it’s important to perform a market assessment of the location. A market assessment consists of demographic research on the patients, competitors, insurance providers, and policies that will influence business at your location. Armed with data-based projections for the future, you’ll be able to decide if […]

How to Choose a Potential Office Location

Promotions

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There are many different ways to promote your medical practice without breaking your marketing budget. Start with a welcome kit for new patients. Your kit could include discounts on follow-up visits, coupons to local vendors in your neighborhood, magnets and pens with your practice’s name and address, or incentives for referring a friend. Next, promote […]

Events

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There are two effective ways to use events to promote your medical practice: by participating in healthcare-related events in your community, and by hosting your own events at your practice. Events you may want to attend include: Medical conferences Health fairs Community meetings Charity auctions, and Volunteer activities Participating in these events positions you and […]

Promotions

What Is A Marketing Mix?

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When it comes to effective marketing for your medical practice, one technique is not enough. You need to attack from all sides and create a varied marketing mix that resonates with your target market on multiple levels. There are typically 4 areas of a marketing mix to consider when deciding how best to market your […]

What Is A Marketing Plan?

Practice Publication Marketing

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Online and print publications give growing medical practices a chance to market to prospective patients while increasing their authority as medical experts. But with thousands of medical publications in print and on the web, how can you tell where to spend your precious marketing budget? Here are 4 proven ways to make publication marketing work […]

Practice Direct Mail Marketing