Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three?
A vision statement outlines your ideal view of the future. This is the best possible outcome you could imagine for your medical practice, and for the impact you’ll have on the community at large. Think of your vision statement as your dream for a better world, and be sure to focus on the community your practice serves.
Your mission statement details how you plan to go about achieving such a vision. It connects the work you do in your medical practice with the overarching goal of realizing your vision. While the mission statement should be more granular, focusing on the type of medicine you practice and patients you serve, it should also be written with the vision statement in mind.
Your values statement is like a toolkit for achieving your mission. It lists the things that are most important to you as you carry out that mission, and serves to show patients how your work will reflect your personal values.
The length of each statement is entirely up to you, but your Vision, Mission, and Values statement should be clearly visible in your office and on your website.
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