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In-House Human Resources vs Outsourced

What is HIPAA Compliance?

Long-Term Care Insurance

HIPAA & OIG Compliance Plans

Life Insurance

Promotions

OIG Compliance

Advertising

Direct Mail Marketing For Your Medical Practice

Capital Funding Needs: Pre-Opening, Opening

Equipment Selection Process

How to Find a Medical Practice Lender (resources)

Medical Office Structure, Layout And Design

Recruiting

How to Purchase a Commercial Building

HITECH Act of 2009

College Savings Accounts

Patient Experience

HITECH Compliance

How To Choose A Medical Collection Company

Medicare And Medicaid Audits

What Is A Marketing Mix?

How to Find a Medical Bookkeeper

The Mystery of Doctor Credentialing

Build Or Buy: In-House Medical Coding Vs. Outsourcing

HMOs vs PPOs

What Is A Merchant Processor?

The Pros And Cons Of Money Factoring

Leasing Medical Equipment Vs Buying

In-House Human Resources vs Outsourced

Types of Commercial Loans for Buying a Commercial Condo

What Is A Commercial Condo?

Determining Location Options

The Medical Coding Company That Could

What is an NPI, difference NPI 1 VS 2?

Purchasing a Commercial Condo

What is Fraud Investigation?

The Mystery Of Medical Coding

What Is Practice Succession Planning?

Overhead Business Expenses

Patient Education

Communication Vs Branding

How to Determine a Timeline to Open Your Medical..

Information Systems and IT for Doctors

In-House Doctor Credentialing VS. Outsourcing

The Medical Coding Company That Could

Practice Publication Marketing

Practice Social Media

Capital Funding Lenders

How To Choose A Merchant Processor

Leasing Medical Equipment

How to Create a Draft of the Employee Handbook

How to Find a Medical Accounting Firm

How To Choose The Right Corporate Structure For Your Medical Practice

Practice Direct Mail Marketing

The Mystery of Medical Staffing

Doctor Credentialing With Hospitals And Insurance Companies

Must-Have Medical Doctors Insurance

How To Choose A Medical Transcription Company

Setup Your Practice

Advertising

What is Money Factoring?

Setting Up a New Practice

Your Medical Practice Opening Check-List

Logo Development

How to Choose a Medical Practice Lender for …

What is Medicare, Medicaid, etc?

Merchant services – credit cards

Mission, Vision, and Values

Asset Protection

Estate Planning

How To Choose A Medical Accounting Firm

Life Insurance

Physician Profile Development

Determine a Practice Name

What Is A Marketing Plan?

How to Determine a Timeline to Open Your Medical..

Choose the Right Corporate Structure

Retirement Planning

In-House Medical Transcription Vs Outsourcing

Commercial Condo vs. a Commercial Building

Insurance Types Needed for a Medical Practice

CLIA Certification

How to Find a Medical Collection Company

How to Choose a Potential Office Location

Finding A Payroll Company

Practice Website Development

Types of Commercial Loans for Buying a Medical Real Estsate

How To Lease Office Space For Your Medical Practice

Medical Billing Company to the Rescue!

Unlocking the Mysteries of Medical Billing

How To Estimate Staffing, Payroll, And Benefit Costs

Group Practice vs Hospital

Build Or Buy: In-House Medical Coding Vs. Outsourcing

Hiring A Business Consultant

What Is Practice Legacy Planning?

Determine Employee Benefits

Types of Medical Insurance

Choosing A Payroll Company

How To Structure Practice Banking

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Direct Mail Marketing For Your Medical Practice

With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are reaching out to prospective patients through the mail.

Direct mail campaigns can be used to keep in touch with current patients or obtain new patients for your practice. Current patients can receive direct mailings in the form of birthday cards, thank you cards, annual check-up reminders, or special discounts. When using direct mail marketing to find new patients, work with a mailing list broker to target prospects in your local area. By analyzing demographics such as age, gender, education level, and income, you’ll be able to target potential patients who live near your practice.

Be sure to create marketing materials that will appeal to a specific customer segment. For example, a postcard from an OB-GYN clinic targeting 35+ women will look very different from a family practice newsletter targeting middle-aged couples.

Direct mailings are a powerful way to keep current clients engaged while expanding your client base in your local market.

To learn more about doctor credentialing, insurance, coding, outsourcing, and everything you need to establish a successful healthcare practice, follow all of Sherlock Doc’s adventures on the DoctorsBusinessNetwork.com or Doctors Business Channel on YouTube!.

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