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    Promotions

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    There are many different ways to promote your medical practice without breaking your marketing budget. Start with a welcome kit for new patients. Your kit could include discounts on follow-up visits, coupons to local vendors in your neighborhood, magnets and pens with your practice’s name and address, or incentives for referring a friend. Next, promote […]

    Practice Direct Mail Marketing

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    With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are […]

    Logo Development

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    The logo you choose for your medical practice should embody your company’s brand and everything you stand for as a business. A great logo breeds patient loyalty, helps you become recognized in the community, and establishes your practice as a top performer in your field. Without a strong logo, you’ll be forced to constantly rebrand […]

    Market Assessment/Demographic Research

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    Before you choose a location for your new medical practice, it’s important to perform a market assessment of the location. A market assessment consists of demographic research on the patients, competitors, insurance providers, and policies that will influence business at your location. Armed with data-based projections for the future, you’ll be able to decide if […]

    Determine a Practice Name

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    Choosing a name for your medical practice could be one of the most important business decisions you ever make. Choosing a name for your medical practice could be one of the most important business decisions you ever make. The right name can last a lifetime, establishing your business in the community and facilitating word-of-mouth recommendations. […]

    Events

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    There are two effective ways to use events to promote your medical practice: by participating in healthcare-related events in your community, and by hosting your own events at your practice. Events you may want to attend include: Medical conferences Health fairs Community meetings Charity auctions, and Volunteer activities Participating in these events positions you and […]

    Direct Mail Marketing For Your Medical Practice

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    With so much attention placed on digital marketing, direct mail marketing often gets lost in the shuffle. While it may seem more labor-intensive and expensive to develop direct mail campaigns for your medical practice, the effort is well worth it. Studies show that direct mail campaigns are becoming more effective precisely because less practices are […]