Home Tag "Marketing"

Advertising

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An effective medical practice advertising strategy uses online and offline advertisements that are hyper-local in their focus. Offline advertising can include: Purchasing ads in local newspapers and magazines Producing television and radio commercials Getting listed in your local Yellow Pages, and adding your practice to the “Welcome Kit” typically sent to new residents by mail. […]

What Is A Marketing Plan?

Mission, Vision, and Values

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Crafting a vision, mission, and values statement for your medical practice is a key component of your marketing and branding. These three elements tell customers and the community who you are and what you stand for, and help to differentiate you from your competition. But what’s the difference between the three? A vision statement outlines […]

Physician Profile Development

Practice Website Development

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More and more consumers are making buying decisions based on online research. Building a strong online presence will help prospective patients find your practice and make a buying decision on their own, saving you time and money trying to acquire their business. A strong, professional-looking website is a key marketing component of any successful practice. […]

How to Find a Medical Legal Firm

What Is A Marketing Mix?

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When it comes to effective marketing for your medical practice, one technique is not enough. You need to attack from all sides and create a varied marketing mix that resonates with your target market on multiple levels. There are typically 4 areas of a marketing mix to consider when deciding how best to market your […]

What Is A Marketing Plan?

Practice Social Media

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Social media is no longer just a way to share funny cat videos or find old friends from high school. Businesses are using social media to connect with customers, build loyalty, and increase their revenue. Your medical practice can use social media to find new patients, connect with current patients, and keep your practice top-of-mind […]

What Is A Marketing Plan?